One of the most fun parts of having your own online service is choosing the domain name (the internet address).
In the old days you had to use addresses that ended in .com or .net or .org, but nowadays there are hundreds of options to choose from:
https://en.wikipedia.org/wiki/List_of_Internet_top-level_domains
Also, they are now available in different languages and alphabets.
Some are restricted in who can use them, but most are available to anyone.
@homegrown
I'd like to say, in a non antagonistic way, that I do not find domain registration fun at all.
The external dependency, the economic cost, the general ethos of that industry of renting virtual real estate and holding people to ransom is a big problem and a threat to growing and hosting your own services.
@homegrown
Ultimately, I don't believe that the creative minds that design everything we have right now in digital networks could not fix the "problem" of DNS.
There is just no will, because most people don't perceive it as a problem. And it's not as long as you have resources aka $$€€.
But it's not "fun".